Back in June when Geoff and I were on a apartment hunting trip to Chicago we walked past a stunning showroom on our way to brunch at birchwood kitchen. After enjoying an excellent breakfast we circled back to take a look and loved what we saw. Interior Define has an amazing selection of affordable + custom sofas and chairs- yes, as it turns out you can have both! Their showroom has since moved to the adorable sheffield neighborhood in Lincoln Park and I strongly encourage you to give them a visit if you are in the area! If you are not a Chicago resident their website is impeccable and worth a browse as well. Here are the details:
Why they are different from other furniture designers out there: Interior Define focuses on high quality and high design furniture at an affordable price. This means that you can get a custom sofa that will last a very long time for the same prices you might see at ikea or cb2.
How do they do it: By removing middle men such as furniture dealers and working directly with their manufacturers the Interior Define team is able reduce costs and ensure a quality custom piece of furniture.
More reasons to love them: Their design ethos is centered around timeless and high quality > super trendy. A sofa is an investment and they honor that fact by curating designs that you will love for the long term and by keeping color palettes basic. They are also a Chicago based startup (!!) and are backed by Andy Dunn- one of the founders of Bonobos- who clearly knows a good thing when he see it!
We just received our Russell Sofa and absolutely love the way it turned out- it is so spacious and comfortable! We chose it for its very cool steal base that gives it the appearance of floating and lends a modern twist to the otherwise classic style. Plus, the chaise is big enough for more than one person which is perfect for sunday lounging.